Advisory

Shayne advises athletes, organizations, brands, and investors on the decisions that shape their long-term value and influence. Her work sits at the intersection of sport, business, and culture, drawing on over a decade across professional and Olympic sport and international markets.

Her perspective is informed by experience on both sides of performance: first as an international athlete, then in senior leadership overseeing sponsorship, partnerships, and brand strategy through Olympic and Pan American campaigns.

She founded 3XV around a question that continues to guide her work: how do you connect an athlete more meaningfully to their sport and culture—and turn that into something that lasts for generations?

Her advisory work spans strategic positioning, partnerships, commercial development, and long-term brand direction. At its core is an ability to recognize where different interests meet, bring the right people together, and build value that extends beyond the immediate opportunity.